I’ve learned so much while building my business and I want to share some thoughts with you on being your own boss. These are things that people don’t necessarily tell you about being an entrepreneur but I think it’s so important to talk about it and doing so will hopefully make you more confident moving forward on your journey.
There is always going to be someone who wants to share their opinion on your brand and what they think your products should be - they might even think they can run your business better than you! However, these are the same people who haven’t invested in your business. I know this can be super frustrating but try to let it go and drown out the noise from others! This is your brand and your business. You should be listening to your ideal customer, not your friends.
It’s easy to look at more well-known brands or industry experts and feel a little self-doubt about what you have to offer. Instead of doubt, use their success as motivation and inspiration to keep pushing forward. Don’t compare yourself to others! Find what makes you and your brand unique and use it to your advantage. Those creators are not your competition, they are opportunities for collaboration. Changing your mindset and focusing on your path does a world of a difference as you build your brand. (To hear my personal struggle with imposter syndrome check out the podcast!)
It truly takes a village to succeed as an entrepreneur. Finding those who are on a similar path as you can help serve as a sounding board and a source of feedback when making strategic decisions for your brand. Once you identify those trusted individuals you become accountability buddies who ensure you stay motivated and open to innovation. It can take time to find your tribe, it certainly did for me! That’s why places like The Annex is so important. The Annex is a collaborative meeting space in Virginia Beach where I found my tribe. Maybe you have something similar in your city! If not, check out a local coffee shop or Chamber of Commerce.
A lot of them. Mistakes are part of growth and I feel like it’s not said enough that it’s OKAY to make them. The more mistakes you make, the better your business will be. It shows you’re not trying to remain the same, you’re trying to grow and innovate. So take those risks and make those mistakes but be sure to learn from them! The key is to get better with each attempt until you achieve the goals you set for your business. Stay tuned for more episodes where we dive deeper into building your brand!
Let’s connect! Any questions? Follow me on Instagram: @jamardiggs
The Annex is a Virginia Beach meeting space for creatives looking for a collaborative approach to entrepreneurship. While The Annex can serve as your workspace home base, your website is another key way to collaborate and grow your ideas. And your About Page is the best way to connect with potential customers. Get a step-by-step formula to writing your about page by texting “ABOUTPAGE” to 44222 or visit TheAnnexVB.com/BrandNewb. If you draw a blank the minute it’s time to write your site, this is the guide for you. Learn more about The Annex by going to www.theannexvb.com.