Social media has become so popular that it seems like everyone is active on at least one social network, but which one is right for your business? It’s great that you are seeing the value in social media, but now it’s time to understand how much time you have to invest in each network. It's essential to choose the best platforms that align well with your content marketing strategy...

Email marketing is one of the most important things you can do for your business or personal brand. It gives you an opportunity to directly communicate with your followers. It also allows you to drive people further down your sales funnel. But it takes work to build an email list - hard work. You have to possess a giving vibe. You want to be able to provide enough value for your customer to...

We live in a world where everyone has an opinion, and now with help from review sites, their opinions can impact your online reputation. When a customer searches for something, they are immediately confronted with reviews about a local business’s products or services - some are good, some are bad, and some may be reviews of your own business. These reviews have the power to heavily...

So, you're ready to build your social media strategy, huh? Let's take some time to see if you have all of the beginning components to get started.

It doesn't matter how much revenue you generate or how many employees you have, you have to have a plan. Think of a social media strategy as a roadmap to marketing success. It's a guide that will ensure you're sending the right messages to the right...